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Signs deal to acquire hair care company Niely Cosmeticos.
September 10, 2014
By: Christine Esposito
Editor-in-Chief
L'Oréal has signed an accord to acquire Brazilian independent hair color and care company Niely Cosmeticos. Founded in 1981 by Daniel Fonseca de Jesus and with a net revenue of 140 million euros last year, the Niely Cosmeticos group has two main brands: Cor & Ton hair color and Niely Gold shampoos and care. Sold at “accessible prices and enjoying a large penetration among the country's middle class,” Niely Cosmeticos products are widely distributed throughout retaile...
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